5 Biggest Marketing Challenges for B2BsFor medium-sized B2B organizations, marketing can feel like navigating the ocean in a rowboat. Resources are scarce, expertise is precious, and the summit (brand awareness, customer loyalty, and consistent growth) seems tantalizingly close yet frustratingly out of reach. But fear not, aspiring sailors! This blog post is your compass, guiding you through the five biggest marketing challenges you’ll face on your journey and equipping you…Read More
Digital Marketing is a Requirement for Doing BusinessIt’s Much More Than Just “Being Online” For any business owner, digital marketing is an absolute necessity. We have conversations with people on a daily basis about the importance of having a lead-generating, SEO-optimized website. However, did you know that over one-third of small businesses don’t even have a website? In today’s mobile-first digital-based economy, not having a website, and –more importantly– not understanding the…Read More
Marketing During an Economic Downturn3 Steps You Should Implement ASAP As a follow-up on last month’s blog, we wanted to share some ways to make the necessary adjustments to your marketing communications during an economic downturn. To refresh your memory on last month’s post, click here. Often, many businesses stop marketing altogether if they anticipate or experience a slowdown in revenue. A large percentage of company owners see marketing…Read More
Why a Marketing Strategy is Required for Small BusinessesA marketing strategy is a vision, a goal, a plan and an integral part of your small business’s success. Did you know that only 50% of small businesses survive past the five-year mark? That means if you’re one of the small business owners that line Kennedy Blvd in Tampa or Overseas Highway in Marathon, and you walk outside and look around, half of your neighbors…Read More
Expensive Printed Collateral Packages… Outdated?With most transactional communications switching to a digital format, it just doesn’t make sense to print letterhead and envelopes. But, if you have an easily-defined set of services or products, a simple and easy-to-read trifold can be used as your sales brochure at an affordable cost. And I’m still a big believer in business cards — even if you don’t hand them out to your…Read More
