A marketing strategy is a vision, a goal, a plan and an integral part of your small business’s success.
Did you know that only 50% of small businesses survive past the five-year mark? That means if you’re one of the small business owners that line Kennedy Blvd in Tampa or Overseas Highway in Marathon, and you walk outside and look around, half of your neighbors won’t be there in a few years. We don’t say this to dissuade or scare you… we say this because we want you to make it!
You know how the quote goes: “A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true.”
If you’re going to be the successful small business owner you’ve always dreamed of being – a marketing plan will help get you there.
Here’s why your small business needs a marketing strategy:
A strategy will provide clarity on your target audience.
Successful business owners know their audience. They know their age, their likes, their dislikes, their habits, their income, where they shop and how they shop. All of these demographic and behavioral data points are important! Because when you know your audience inside and out, and can think like them, you can reach them.
A strategy helps you save time, money, and resources.
If you’re a luxury property realtor, you’re not going to network at the local dollar store. Obviously, it makes more sense to frequent places like the Tampa Yacht Club. The same must go for your marketing strategy. It’s not a good strategy to waste time, money, and resources on social networks, platforms, and advertising on digital publishers if your audience isn’t reachable there. A marketing strategy will identify which areas you need to focus on to generate more leads.
A strategy outlines measurable goals.
If you want to own a multi-million dollar dry cleaning business by the time you’re ready to retire – you need to do the math and set yourself up for success. Where are you now financially, where do you need to be? How many more clients do you need? A marketing strategy will break your goals down into an actionable plan, so you can stay on track to achieve them.
A strategy tells your story.
Your small business has a story, and that story is essential. That story is the ethos of your brand. It’s what makes your customers remember you, like you, it’s what keeps them coming back. Your story is what sets you apart from every other dog groomer, house painter, catering company, and whichever industry you’re in! A marketing strategy will tell your story in a way your customers will never forget.
A strategy creates vision.
“There’s a big difference between walking around saying you want to make a million dollars a year, and having crystal-clear intentions, fierce desire, and hell-bent action toward specific goals.” – Jen Sincero. In other words, get clear on what you want and develop a plan for how you’re going to make it happen. Get specific and get it all down on paper in your marketing strategy. The universe responds to details.
Are you prepared to see your business thrive through five, ten, fifteen more years? At Pirate Marketing, we specialize in helping companies grow their business and meet their goals. If you’d like to meet up to have some rum and chat through some ideas, we’re happy to listen! Call or email today to schedule a 30-min consultation at no cost to you. You can reach us at (813) 499-1088!
