Content marketing is absolutely the most genuine way of reaching your ideal customer. Forget the spammy pop-up ads and robocalls that do nothing but annoy everyone. These types of ads are intrusive, unwelcome, and frankly, a bit stalkerish.
Instead, get REAL and ATTRACT your ideal client to you. We’ve said it before and we’ll say it again…
Never chase people – whether it’s a love interest or a customer – just don’t do it.
The beauty of content marketing is – it’s sought after. It’s native. Informative. Helpful. Content is king.
Here are the top ways in which content marketing will attract your ideal client, whether you’re based in Tampa, the Florida Keys, or elsewhere:
You have what they’re looking for
Content marketing is a broad term that includes everything from social media content to blogs to podcasts. Ultimately, content is material you create with a purpose. You have the power to decide what purpose you want that content to serve. Do you want to entertain? Inspire? Inform? Think about what your audience is looking for. Identify the need and serve it. When you create original, purpose-driven content, your audience will seek it out, and when they seek your content, they find YOU!
They feel a connection
The modern consumer wants to feel a connection to a brand. They want to know their story and who’s behind the product or service. They want to form a relationship. As a brand or service with a voice – you have the power to initiate that relationship. When creating content – always keep your audience top of mind. Create like you’re speaking to your ideal client directly, speak like you’re communicating with an individual – because you are! Trying to appeal to everyone will prevent you from resonating with anyone. Be silly, be sassy, be honest, be yourself, and people will appreciate and value it!
They want to share it
How many times have you scrolled through Facebook, Instagram, Pinterest, your email, and even your texts and seen a shared blog, article, or infographic? When you create the kind of content that excites, inspires, and entertains people – that content gets shared. Content marketing is the most shared kind of advertising, and the most likely to go viral. Bold and unforgettable viral content has propelled brands like Poo-Pourri and Dollar Shave Club from small brands to multi-million dollar empires. They were able to do this because they knew their audience and spoke to them. When you know your audience, you can use these same content marketing techniques to get them talking about YOU too.
“Everyone is not your customer.” – Seth Godin
They know they can trust you
The key to earning your audience’s trust? Being trustworthy. While content marketing is a form of marketing, the goal isn’t to self promote. While it may be tempting to toot your own horn, that isn’t what content marketing is about. The goal is to provide useful information your audience wants to see, building a relationship, and engaging prospects – without a spammy sales pitch.
Are you ready to get real and reach your audience in a genuine way? At Pirate Marketing, we specialize in helping companies in the Florida Keys and Tampa Bay grow their business with honest, purpose-driven content marketing. If you’d like to meet up to have some rum and chat through some ideas, we’re happy to listen! Call or email today to schedule a 30-minute consultation at no cost to you. You can reach us at (813) 499-1088!