Ship’s Log • The Blog for Pirate Marketing

Welcome to the Pirate Marketing Ship’s Log. We’re a loquacious, opinionated bunch, and marketing is a never-ending source of interesting topics. Some business owners have enough time and skill to do their own marketing – to assist with that, we love to provide some great ideas and resources in our Log to help generate great ideas and tactics.

Below you’ll find the Ship’s Log entries that include some tips, tricks, thoughts and treasures from the Captain and her krewe. Popular topics include marketing planning, customer experience (CX), and social media tips. If there’s a topic you’d like to see us address, give us a holler!

Also, if you have questions on any log entry, feel free to send a signal to so we can chat further!

Generative AI and its Impact on Marketing

Generative AI (genAI) is a hot topic. Not just in the marketing industry, but across our entire society. Many marketers are confused on when, where, and how genAI can be used, and what’s good and bad about it. This summary is a handy guide to the strengths, weakness, opportunities, and threats of genAI. A Handy SWOT Analysis of Generative AI for Marketing Transcript: Generative AI…

2024 Brand Design and Brand Development Guide

Ahoy, mateys! In the vast ocean of commerce, your brand is your trusty ship. But before you hoist the sails and conquer the market, you need a seaworthy vessel. This blog post charts the course for building a full brand design and development that weathers any storm and reaches its treasure island of success. 1. Cast Your Anchor: Brand Identity Before setting sail, drop anchor…

10 Most Common Marketing Pain Points and Solutions

(a.k.a. The Small Business Owner’s Guide to Staying Sane) Running a small business is like herding cats and balancing on a tightrope while simultaneously deciphering tax code while your laptop spews flames. It’s enough to make anyone want to curl up in a ball and call it quits. We’ve all been there, and there’s a light at the end of the tsunami of your marketing…

5 Biggest Marketing Challenges for B2Bs

For medium-sized B2B organizations, marketing can feel like navigating the ocean in a rowboat. Resources are scarce, expertise is precious, and the summit (brand awareness, customer loyalty, and consistent growth) seems tantalizingly close yet frustratingly out of reach. But fear not, aspiring sailors! This blog post is your compass, guiding you through the five biggest marketing challenges you’ll face on your journey and equipping you…

New Brand for a New Company

From Corporate America to Fulfilling a Dream Our client came to us with a vision of starting fresh. After more than 40 years in Corporate America, she wanted to blaze a new path by starting her own company. Since we had an extended time frame before the company would be launched, we were able to implement several important steps before jumping into the brand development…

Logo Concepts and Fun Business Branding

So many businesses have a generic, forgettable brand. The question is WHY?! Any potential client or customer’s first impression of your company or products is your brand. The initial look and feel of your logo, website, or printed materials can instantly catch someone’s attention. But if your logo or company name is boring, you’re likely encouraging those potential customers to keep scrolling. So, in a…

How Much Does Marketing Cost?

The #1 Question We Receive from Business Owners! “How much does marketing cost?” We hear this question all the time, and the simple answer is just another question: How much do you want your business to grow? We know, we know… that sounds like a complete cop-out, but hear us out. Marketing is an INVESTMENT. It should always bring in more than it costs, which…

Digital Marketing is a Requirement for Doing Business

It’s Much More Than Just “Being Online” For any business owner, digital marketing is an absolute necessity. We have conversations with people on a daily basis about the importance of having a lead-generating, SEO-optimized website. However, did you know that over one-third of small businesses don’t even have a website? In today’s mobile-first digital-based economy, not having a website, and –more importantly– not understanding the…

Marketing During an Economic Downturn

3 Steps You Should Implement ASAP As a follow-up on last month’s blog, we wanted to share some ways to make the necessary adjustments to your marketing communications during an economic downturn. To refresh your memory on last month’s post, click here. Often, many businesses stop marketing altogether if they anticipate or experience a slowdown in revenue. A large percentage of company owners see marketing…

Marketing During a Crisis – Top 3 Ways to Shift

2020 has been a debacle so far. It’s been one of the most challenging years for business owners in recent history. It’s more important than ever to stay top-of-mind with both your current clients and potential customers. Let’s discuss some ideas to adjust your marketing during a crisis. Marketing needs to be your priority. Now more than ever. It’s essential to talk about your business…

Generative AI and its Impact on Marketing

2024 Brand Design and Brand Development Guide

10 Most Common Marketing Pain Points and Solutions

5 Biggest Marketing Challenges for B2Bs

New Brand for a New Company

Logo Concepts and Fun Business Branding

How Much Does Marketing Cost?

Digital Marketing is a Requirement for Doing Business

Marketing During an Economic Downturn

Marketing During a Crisis – Top 3 Ways to Shift

Let’s chart unknown seas together. Set sail today.

Generative AI and its Impact on Marketing

2024 Brand Design and Brand Development Guide

10 Most Common Marketing Pain Points and Solutions