Ship’s Log • The Blog for Pirate Marketing

Your small business story matters – here’s why! Since the beginning of time – humans have told stories – from the paintings on cave walls in 30,000 BC to modern-day movies. While so much has changed in the world, the people, and the way we live – the power of storytelling hasn’t.  There are various tactics used to sell a service or product when it…

So you have a small business in Tampa – does that business have branding? If not, what are you waiting for?! Let’s dive in… What is branding? Branding is a company’s identifiable symbol, logo, design, slogan, or name. But it’s also so much more than that! It’s a visual representation of everything your business stands for. It’s your brand’s ethos, its voice, how customers remember…

These social media marketing tips for small businesses can grow your audience from just your mom to a whole slew of interested, engaged, and active potential clients.  Read on to learn how you can market yourself and your business effectively.  Get Personal We’ve said it before, and we’ll say it again – people connect with PEOPLE. I mean, really, when was the last time you…

Content marketing is absolutely the most genuine way of reaching your ideal customer. Forget the spammy pop-up ads and robocalls that do nothing but annoy everyone. These types of ads are intrusive, unwelcome, and frankly, a bit stalkerish.  Instead, get REAL and ATTRACT your ideal client to you. We’ve said it before and we’ll say it again…  Never chase people – whether it’s a love…

Hiring a web designer can be tricky. Everyone and their Aunt Jojo has built a website and claim to be “the best”. Platforms like Wix and Weebly promise easy DIY solutions… but as we tell our clients in both Tampa and the Florida Keys – a safe, secure, responsive, SEO-optimized, lead-converting website is a SPECIALTY that can’t be achieved with drag-and-drop programs. Not only will…

Ultimately, marketing is only good if it’s WORKING. Goals have to be set, and then the outcomes of your marketing measured against them, to make sure that you’re actually getting a return on investment for your marketing efforts! There are many ways to measure effectiveness, depending upon the type of goals you set – what’s most important to you as a business owner…? Sales? Number…